Eddy Wellness
PROJECT OVERVIEW
M. Renee Eddy Eddy Wellness is a multi-service healthcare group that works with adolescents and adults that need help to overcome an array of obstacles such as trauma, adjustment difficulties, depression, and anxiety among other challenges to mental wellbeing.
Eddy Wellness grew from a signular health-care provider to passionate and inspiring group practice. The providers are forward thinking healthcare workers that utilize Reiki and EMDR into their sessions.
Eddy Wellness is a real client
SERVICES
Branding, Web Design & Implementation, Print
The Challenge
As Renee Eddy’s practice expanded and evolved into Eddy Wellness, with multiple healthcare professionals and the addition of Reiki services, her original logo and website no longer reflected the broader scope of her business. We needed to update both the logo and the website to align with the new business identity, shift the focus from Renee as an individual practitioner to the wellness practice as a whole, and accommodate the growing team and services offered.
The Solution
We redesigned the logo to incorporate the new business name, Eddy Wellness, while maintaining elements that communicated the trust and professionalism established in her original brand. The website was also restructured to highlight the practice as a whole
LOGOS
The Eddy Wellness logo visually communicates the practice’s holistic approach to healing. The hands symbolize the power of touch, particularly through Reiki, while also representing guidance and support for personal growth. The lotus flower, a symbol of transformation, reinforces the idea of growth and renewal, central to the practice’s philosophy.
Designed to grow with the business, the logo effectively represents Eddy Wellness as a small practice today and will continue to resonate as it expands into a multi-practitioner organization. The combination of the hands and lotus
flower creates a unique, adaptable identity for the future of the practice.
COLOR
Eddy Wellness' color palette represents providers as a welcoming, knowledgeable, tranquil, secure, and trusting.
TYPOGRAPHY
The typography for Eddy Wellness combines serif and sans-serif fonts to reflect the transition from an individual practice to a professional wellness center. The serif font conveys trust and reliability, while the sans-serif font adds a modern, approachable feel. This combination ensures a professional yet inviting brand identity that balances traditional and contemporary healing methods.
The Challenge
The redesign of Eddy Wellness aimed to reflect the growth of the practice from an individual provider to a full-service wellness center. The logo and typography were carefully crafted to balance professionalism, trust, and approachability, while visually representing the practice’s holistic approach to healing. By focusing on elements like the hands and lotus flower, we created a unique and adaptable identity that supports both the current and future needs of the practice. The successful transition to Eddy Wellness was driven by a strategic design approach that aligned with the evolving business model, ensuring long-term brand consistency and resonance with clients.