Kayla Gauthier
PROJECT OVERVIEW
Kayla Gauthier is a registered LMFT servicing Southern
New England. She specializes in supporting women through any stage of their lives. Kayla came to me asking for a website that would explore the many services she offers to her patients. Working in the office and from the computer, she wanted a site that would be easy to navigate and fun to
look through. It was important that the website expressed her playful personality, while also keeping a formal and
legit business.
Kayla Gauthier is a real client
SERVICES
Web Design
COLOR
When Kayla came to me looking for assistance on updating her current website, I was working with a color palette that was created by a previous designer. Knowing that Kayla wanted a professional website that attracted a female demographic, I knew her previous color palette needed to be updated to better suite her digital designs. When picking out her colors, I wanted to choose colors that would fit her demographic while not being distracting on a screen. That is why I went with some muted pinks and a dark blue that was calming and inviting.
TYPOGRAPHY
Understanding Kayla's aesthetic, I wanted to pick type faces that were fun yet professional. I used Adobe Garamond Pro for main headings, Helvetica Neue Thin for subheadings and main body text. Finally, to add some flair to the website,
I used her existing font that was part of her original brand guides Hello Pretty.
