Optimum Personal Training
PROJECT OVERVIEW
I partnered with Heather, the owner of Optimum Personal Training, to help her launch her new career as a personal trainer. Starting from scratch, I developed a logo and established a cohesive brand identity that reflected her professionalism and approachable nature. I also designed and built a website that effectively showcased her services, provided essential information, and integrated tools for selling her personal training sessions directly to clients.
Optimum Personal Training is a real client
SERVICES
Branding, Website
The Challenge
Heather needed a brand that was a true reflection of her personality and professional vision. She sought a logo, brand identity, and website that would resonate with diverse audiences across different ages and genders without leaning too heavily toward any single demographic. The design challenge grew as Heather, inspired by bold and layered aesthetics, wanted a visually impactful website that complemented her work without overshadowing it. At the same time, the site needed to be intuitive, easy to navigate, and user-friendly for clients exploring her services.
The Solution
To align with Heather's vision, I developed a brand that balanced bold, impactful design with simplicity, ensuring the aesthetic reflected her style without overwhelming it. The content and design were structured to highlight her personality while remaining clear and accessible to her diverse audience.